Tag: social media

Six reasons I didn’t follow you back on Twitter

Dave

Originally published on Conversations & Connections, my SAS social media blog

I’m certainly not the first person to give reasons why I choose not to follow people on Twitter, but there are a few Twitter habits “twabits?” that particularly annoy “twannoy?” me, in addition to the habit of making up new words by tacking a "tw" on the front “tweologizing?”.

1. You aren’t using your real name. This one bugs me in all social media channels. I know it’s not always possible to get your name as a user name “believe me, David B. Thomas, I know it can be hard to get common names”, but you can at least use some variation of a real name. There are very few people I follow who use an alias or nom de twit, and the ones I do at least are very clear in their profiles who they are. In short, I want to follow real people.

2. You don’t have a picture of yourself. And it’s not just that you don’t have a photo at all. I want to see a picture of you, not your pet. And as much as I love babies, I’ll go to your Flickr page to see your kids.

3. I don’t care what you had for lunch unless you link to the recipe for what you made, or a review of the restaurant where you ate. And I can’t think of any way you can make interesting the news that you missed your bus, unless it can’t stop because it can’t go slower than 55.

4. You tweet a lot of mystery links. Don’t just throw in a TinyURL and say "This is interesting." There are maybe three people in the whole world whose taste and interests are enough like mine that I would accept that. Give me a hint what it is I’ll be seeing if I choose to click on your link out of the dozens being suggested by the other people I’m following.

5. You don’t include any context. If all I see in your stream are tweets like "@scobleizer Yes! Exactly!" I’m probably not going to follow you.

6. I don’t know what the heck you’re talking about. Maybe 20 percent of the tweets I see make little or no sense because they are poorly written, spelled, punctuated and shoehorned into 140 characters. It’s a challenge to write clearly and concisely, but it’s fun, too.

SAS Social Media Manager job description

Dave

Originally published on Conversations & Connections, my SAS social media blog

For a while we were thinking of this job as Digital Media Manager, but a Google search for that phrase gets a lot more hits for software packages that help manage your digital media than it does for people who manage Web 2.0 activities. I suggested changing the title to Social Media Manager, fully aware that a” the term may become hopelessly hackneyed and/or quaint in six to 18 months and 2″ that there are many people who believe you can’t manage social media. "Social media strategist" would have also been a perfectly good title, although with the trails I need to blaze, I didn’t feel like creating a whole new taxonomy for our HR department as well.

So in this blog’s spirit of looking behind the curtain, I present my job description.

Social Media Manager

Job Description

The SAS Social Media Manager is both internally- and externally-focused on developing & executing SAS’ social media strategy and advocating for the external community. Externally, he or she identifies influential opportunities, engages regularly with SAS’ audiences online and may be called upon to speak publicly as a thought-leader on SAS’ social media strategy. This person anticipates the evolution of social media. Internally the Social Media Manager sets the tone, philosophy and strategy “including budget” for Web 2.0, gains appropriate buy-in, then communicates relentlessly. He or she monitors Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation. The Social Media Manager is obsessively focused on how results connect to corporate objectives, and is given the tools to measure those results.

Scope Geographic: Global

Internal/external: 50% internally focused/ 50% externally focused
Breadth of channels: Actively advises on, monitors and coordinates SAS’ activities on prioritized Web 2.0 channels, with responsibility for exploring & researching relevance of new channels.

Authority

Given ultimate authority to define SAS’ strategy & approach, including spend, for digital media channels that fall within the scope. Decisions that require budget will be appropriately coordinated with field marketing efforts.

Skills

Demonstrated experience with Web 2.0 channels & great affinity for learning new technologies.

Strong relationship building skills, including negotiation & executive interaction, ability to coach others

Project management

Ability to develop a business vision for social media, including goals & results

Leadership/decision-making: is skilled at articulating to executives and internal teams the importance of social applications and is able to make calm recommendations during crises. Is able to exercise good judgment with quick response time.

Flexible communication skills: Strong editorial writer. Is able to present needs and plans and communicate internally, has a distinct, personable voice for external engagement. Can manage negative situations toward positive outcomes.

Public speaking skills: This person will be the face of SAS Social Media Strategy, and will be called upon to speak to professional groups

Experienced manager: is able to manage budget and a team, if this function grows

Has foresight and vision: identifies Social Computing trends and is able to separate tools from fads

Tools required for success

Social networking analysis tools: To monitor/track results of digital media engagement.

Current mobile device”s”: To test mobile Web 2.0 applications, monitor flow & delivery of mobile traffic

Responsibilities

· Coordinate online media outreach and viral campaigns to promote SAS messages that increase awareness and/or drive traffic to the SAS site.

· Identify key/targeted bloggers by industry and solution area.

· Establish and cultivate positive relationships with key/targeted bloggers, and/or identify SAS marketers and PR managers who should be monitoring and influencing these relationships.

· Develop and manage pages on popular consumer social networking websites such as Linkedin, Facebook, YouTube, Second Life, MySpace, etc. as well as popular technology sites intended to increase brand awareness and drive traffic to the site.

· Develop and publish internal strategies for social media projects and technologies.

· Coordinate social media activities by actively engaging in consumer and industry conferences, blogs, video sharing, online chats, wikis, etc., to promote SAS messaging and increase brand awareness resulting in driving brand traffic to the site.

· Engage in regular participation within the customer community, including the review of user blogs, wikis and communities such as sascommunity.org.

· Recruit, develop and coach new bloggers and blog editors.

· Manage the day-to-day blogger activities; proactively identifying and developing blog posts, recruiting bloggers and assigning blog ideas to others.

· Track and monitor the success of online initiatives “i.e. impressions, reach and influence”, and provide reports for directors and execs.

· Identify and report on digital/social media trends to PR and marketing leaders.

· Educate staff on the implementation and use of new technologies.

· Promote and evangelize social media activities internally.

Anything that combines wine and social media is fine with me

Dave
Wine rack at 3 Cups in Chapel Hill
Wine rack at 3 Cups in Chapel Hill

The Mrs and I went into a new store in Chapel Hill yesterday called 3 Cups. Formerly at a smaller location, it relocated a few months ago to the plaza with our local Whole Foods and ABC “state liquor” store. Smart move. The three cups of the title refer to wine, coffee and tea. The store combines the sit-down-and-linger ambience of a coffee shop with the selection and expertise of a high-end retail shop. Copious notes on all the items on sale lined the shelves and experts on all three cups were standing by.

We spoke with Jay Murrie, partner and wine guy, and he showed us the web site. I noticed a “follow us on Facebook” link at the bottom, and that got me excited. I should point out that I was working on a severe sleep deficit, caused by a long first night with our new Wii followed by a long evening with some of my favorite relatives. “It’s not often you find a family member who responds favorably to the offer, “Would you like to try some Icelandic schnapps that taste like carraway?”” So I’d had a few cups of coffee already and was a bit wired. I immediately started bombarding Jay with ideas.

I buy a lot of relatively cheap wine and then forget to make notes on what was tolerable and what was not “although I don’t need notes to remind me to steer clear of German pinot noirs in the future”. Let people create a membership on the site that tracks their purchases, I suggested, and gives them a place to make notes. Turns out they’d already thought of that. When you make a purchase at the store they offer you a “3 Card” with a membership number. At checkout they swipe your card and every evening upload the day’s information. Your purchases show up in your account, along with their expert notes about each, and a place for you to write your own comments.

Plus, they have social bookmarking features on the site, so if I buy a wine I want to tell people about, I can share it on my Facebook profile, del.icio.us, Digg, StumbleUpon and Furl. Genius. I will happily pay a bit more at a store that offers not only friendly, expert advice but also some useful technology.

Jay said he only updates the Facebook status a few times a week because he doesn’t want to overload people, but I don’t think that’s a problem. With all I see in my various inboxes every day, I’m not going to mind seeing a brief note about a wine I might want to try or a sale.

I’m looking forward to seeing what they do with the Facebook page. Right now they’re posting information about events and holiday hours. Let’s see some reviews, or links to useful and interesting related information, or recipes that go well with the wines. The discussion board is currently empty and there’s a lot that could happen there.

Their Facebook wall is mostly messages from well wishers, as well as two complaints from a UNC student who wants longer hours and more electrical outlets. I’d be happy if they ignored that request. I’ve been to plenty of local coffee houses where you can’t find a place to sit because undergrads are spread out on every surface. Some of them – and this never ceases to amaze me – don’t appear to have purchased anything from the store where they are taking up space. When I tended bar in London, etiquette required that if you came in just to use the toilet you still had to order a drink, and the owner definitely got the hump when people ignored that. But that’s not a social media issue; that’s a social graces issue and not within the scope of this blog.

I also suggested a Twitter stream to Jay, where they could announce sales, new arrivals and general items of interest. I restrained myself from wresting the mouse from Jay’s hand and creating it for him on the spot.

Internet fast for the holidays?

Dave

First of all, do we still talk about “memes,” or is that something else on which I am hopelessly behind? If we do, here’s a meme I’m seeing among some of my Twitter folks: an Internet fast for the holidays. Three of my colleagues have mentioned it, and two have cited spousal annoyance as a reason. That caught my attention, as I’m getting some heat at home for being buried in the BlackBerry or constantly staring at my laptop. Telling The Mrs. to follow me on FriendFeed did not elicit a positive response.

I’ve felt a bit overwhelmed by all my connecting methods lately. Ever since accepting the position of social media manager at SAS I’ve felt I needed to beef up my online presence. I started blogging in 2003 but I haven’t blogged about work until I started this blog, and that makes me feel at a disadvantage. At least once a day on the blogs or Twitter feeds of the social media gurus I follow I hear about something that I’m either not doing or not doing to its full potential. Steve Rubel is the worst “or best, I suppose”. I’m convinced he makes his morning toast on his iPhone, via Gmail. I was awake at midnight Saturday, in bed with my laptop, with a vague feeling I needed to be doing something with my Facebook profile, or checking in on the groups I’m following but not, you know, following. And then there’s my LinkedIn profile, and should I be using TweetDeck, and do I have Twitter alerts set up and what was the tool that Jim Tobin mentioned last week that made his BlackBerry beep whenever someone mentioned him on Facebook? Or was it Twitter? And do I even need that?

So the idea of an Internet fast sounds appealing, and also terrifying. Does that mean I’ve let social media become the equivalent of a dozen new inboxes that need to be dealt with? And if I go cold turkey “heh” on the Web this Thanksgiving, where am I going to look for stuffing recipes? A cookbook? What is this, 1952?

Have you condsidered an Internet fast? What would you miss the most?

Caffeine + information overload = insomnia

Dave

I never have trouble sleeping. The last time I remember having any real trouble getting to sleep was seven or eight years ago the night my house was robbed. Oh, and ten years or so ago when I decided to start drinking coffee. After a few weeks I was having rapid heartbeat and withdrawal headaches and insomnia and realized I had gotten to my mid-30s without developing a caffeine addiction and that was no time to start. But today I had a big cup of regular coffee with an espresso shot and now, more than 12 hours later, I can’t sleep.

I’m getting a similar feeling from Twitter these days. I love the concept. I love the immediacy. I love being able to see what people are doing and reading and recommending in such a short format. As a writer I find it a fascinating exercise in brevity and craft. But come on, how do you keep up with it? I just added half a dozen people in the last couple of days, for a total of 60 people I’m following, and I already feel overwhelmed. Guy Kawasaki alone sent 54 tweets in the last 23 hours. With an inbox holding 2,000+ emails that need to be read, deleted or filed, I get enough of that feeling from my Web 1.0 channels.

I just downloaded TweetDeck in the vague hope it would provide some relief, but while a nice interface, it doesn’t really address the problem of having enough time to read it all. I’ve starred quite a few tweets that contain links to articles I want to read later, but now I have a backlog of tweets to follow up on. Did I mention I have 2,000 emails in my inbox? How about the number of unread items in my Google Reader? I don’t need another firehose.

Is Twitter really a positive development in communication? Or will we start seeing articles in the next couple of years by people describing how they’ve increased their productivity by, as impossible as it sounds, turning off Twitter. “At first it was hard, and my colleagues had difficulty adjusting, but now I realize I’m getting more done.”

Local TV takes a cue from YouTube

Dave

I get a news digest email several times a day from Local Tech Wire, the biz and tech web outlet of WRAL, our CBS affiliate. The editor, Rick Smith, provides some of the best and most in-depth business coverage in our area. He and colleague Valonda Calloway did a fascinating interview with SAS CEO Jim Goodnight a few weeks ago at our annual Media Day that demonstrated how more traditional news outlets are changing in response to Web 2.0. The interview went all over the place, from SAS’ third quarter results “up more than 12 percent over last year” to Jim’s advice on investing and reflections on how his own portfolio is doing. Rather than boil it down into a few sound bites for the evening news, they put the entire video up on their web site. If it was edited, I don’t know where.