I’ve been writing like a fiend all weekend, trying to finish my part of The Executive’s Guide to Enterprise Social Media Strategy. Last night around midnight I finished a particularly thorny section on listening, monitoring, analytics and calculating the ROI of your social media activities. I think I’m feeling a bit punchy, because here’s a paragraph I just wrote, about sales people using LinkedIn to make connections.
There is one thing many LinkedIn users agree on: if you’re requesting a connection to someone you don’t know or who you met in passing, for the love of all that is holy, personalize the message that LinkedIn sends with the introduction request. Nothing says, “I’m in a hurry to get as many connections as possible more loudly and clearly than sending the standard, “I’d like to add you to my professional network message. Your request is much more likely to be well-received if you say, “Looks like we share similar interests in particle acceleration,” or “We met at the National Association of Underwater Taxidermists conference in Poughkeepsie. I spilled pomegranate juice on your man purse”
photo by smi23le