Nothing new to anyone, I’m sure, but my bank just called me at home. I listened because, you know, it’s my bank. Maybe something weird was happening with my account. He thanked me for being a customer, so I knew it wasn’t them calling to tell me a check had bounced or anything. Then he offered to send me $20 worth of coupons in appreciation. Then he offered to enroll me in a program that would… and I said, “No, thanks,” and hung up.
Calling me at home is the LEAST effective way to sell me something, other than perhaps running up to me in the street, tugging my sleeve and shouting, “Hey, mister!” But as soon as I hung up I thought, “Wait, I wonder what that program does?”
From a quick search, it does not appear that my bank has a Facebook fan page. If they did, I would be inclined to join it, because I find that’s a good way to get information from businesses I have interest in, provided they do it well. If my bank used their Facebook page to talk about the service they were offering me in a straightforward way, I might read it. And if I saw that people in my network “liked” that service, that would make me more inclined to sign up for it.
No big revelation, just further evidence that you need to reach your customers where they are in the ways they want to be reached, even if you’re selling something they want.
photo by Rego – twitter.com/w3bdesign
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