From the category archives:

Unprofessional

I by no means live an uncomplicated life, but there is one practice I hit on a few years ago that is as simple as it is effective.

Throw away all your socks, and replace them with 10 identical white pairs and 10 identical black pairs. You never have to sort or match socks, and when you’re getting dressed, you just open the sock drawer and grab any two socks of the same color.

Plus, they all wear more or less evenly. So after six months or a year (I haven’t measured accurately), you throw them all away and start again.

Of course this doesn’t work if you’re a sockophile and like to match your socks to your outfit. And yes, it is much more applicable to men than to women. But if you don’t care that much about your hosiery, it works beautifully.

photo by bark

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I was just perusing Facebook, as part of my getting-ready-to-write ritual. (It’s also part of my taking-a-break-from-writing ritual and my winding-down-from-writing ritual. Essentially, if it weren’t for Facebook, I could have finished this book in an afternoon.)

I came across a link to an article at PCMag.com entitled Suburu Slaps In-Car Wi-Fi into its 2011 Outback.

Interesting idea, but I was reading the article thinking, “I’m not sure it’s worth paying $29 a month for another Internet connection that you can only use in the car.” At least not for me. The only device I’m likely to connect when I’m in the car is my iPhone, and that’s already, you know, connected.

I am becoming increasingly averse to monthly fees. I will almost certainly cancel my XM Radio subscription, the next time I remember. Yes, there’s some good content, but there’s also lots of good content out there for free. (It should come as little shock that I spend the little time I have in the car alone listening to marketing podcasts like Six Pixels of Separation/Media Hacks, Marketing Over Coffee, For Immediate Release and Managing the Gray. Those are all free, as well as valuable. Those nine and ten and eleven bucks a month fees add up, after all. Then I came to this quote:

“We’ve said it before, and we’ll say it again: It doesn’t make sense to pay for most in-car Wi-Fi solutions from automakers,” writes editor David Thomas.

So I guess this idea isn’t playing very well with David Thomases.

Dad, what do you think?

photo by germanyengland

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Five key lessons of the Old Spice campaign for enterprise social media marketers

07.17.2010

Last night The Mrs looked over my shoulder at Tweetdeck and said, “Everybody’s talking about Old Spice.” It’s the hottest topic in social media, marketing and advertising right now. Built on the success of the video embedded above, which now has more than 13 million views on YouTube, the integrated social media campaign features shirtless [...]

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Connecting your computer to your TV for streaming video

07.14.2010

This isn’t the kind of thing I normally write about, and this post is far from comprehensive, but I got into a conversation with two colleagues recently about how to connect a computer to a TV and stream your shows without needing a cable box. I wrote them a long email with my experiences, and, [...]

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Social media advice from the Dalai Lama

07.14.2010

Posted via email from David B. Thomas

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Helicopters and bad news

07.12.2010

I’m working at home today, having returned to meet the HVAC guy and finding out we need a new air conditioner. I was upstairs (since the upstairs AC unit is still okay, touch wood) and kept hearing what sounded like helicopters overhead. I went outside to look but didn’t see any. After a while I [...]

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A post for Social Media Day

06.30.2010

Somehow I missed that Mashable had declared June 30 Social Media Day until yesterday. People are celebrating with meetups. I’m celebrating by sitting in a coffee shop working on my enterprise social media book and being distracted by Twitter and Facebook. Seems appropriate. (Writing blog posts is another of my favorite ways to distract myself from [...]

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English is hard

06.23.2010

We saw a sheriff’s deputy on the way to school this morning. I tried to explain the difference between a sheriff and a police officer to The Boy: Law enforcement officers who work in towns and cities are called police. If they work outside of towns, in the county (even though towns are actually in [...]

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Great group at #mpb2b lunch: @marketingprofs @mitchjoel @cspenn

05.05.2010

Posted via email from David B. Thomas

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Helpful information on a #Carrboro phone pole

05.02.2010

Posted via email from David B. Thomas

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