From the category archives:

Professional

I started as Social Media Manager at SAS in December, 2008. I had a lot to learn back then, and I still do. On November 5, 2008, I had lunch with my friend Nathan Gilliatt, who, in the 30-some years since we first met, has become pretty knowledgeable about social media himself, and now blogs at The Net-Savvy Executive and Social Media Analysis, is principal of Social Target and publishes valuable social media research including the Guide to Social Media Analysis and Social Media Analysis Platforms for Workgroups.

Over a large sandwich, Nathan gave me a list of things I should know about and people I should follow if I wanted to ramp up my enterprise social media knowledge. I pasted that list into a sticky note on my iGoogle page, and it’s been there ever since. I just looked over it again and decided to post it here. It gives a brief, interesting glimpse of how things have changed in the last 20 months. I’m also not afraid to admit how little I knew about the tools of social media when I took on the job, other than blogging.

We all started somewhere, and we’re all learning.

Here’s a screen shot of the list. I spelled David Churbuck’s name wrong, as well as Pownce. Also, the Alltop link has changed to http://smbc.alltop.com/.

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I was just perusing Facebook, as part of my getting-ready-to-write ritual. (It’s also part of my taking-a-break-from-writing ritual and my winding-down-from-writing ritual. Essentially, if it weren’t for Facebook, I could have finished this book in an afternoon.)

I came across a link to an article at PCMag.com entitled Suburu Slaps In-Car Wi-Fi into its 2011 Outback.

Interesting idea, but I was reading the article thinking, “I’m not sure it’s worth paying $29 a month for another Internet connection that you can only use in the car.” At least not for me. The only device I’m likely to connect when I’m in the car is my iPhone, and that’s already, you know, connected.

I am becoming increasingly averse to monthly fees. I will almost certainly cancel my XM Radio subscription, the next time I remember. Yes, there’s some good content, but there’s also lots of good content out there for free. (It should come as little shock that I spend the little time I have in the car alone listening to marketing podcasts like Six Pixels of Separation/Media Hacks, Marketing Over Coffee, For Immediate Release and Managing the Gray. Those are all free, as well as valuable. Those nine and ten and eleven bucks a month fees add up, after all. Then I came to this quote:

“We’ve said it before, and we’ll say it again: It doesn’t make sense to pay for most in-car Wi-Fi solutions from automakers,” writes editor David Thomas.

So I guess this idea isn’t playing very well with David Thomases.

Dad, what do you think?

photo by germanyengland

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Please, personalize your LinkedIn requests!

07.18.2010

I’ve been writing like a fiend all weekend, trying to finish my part of The Executive’s Guide to Enterprise Social Media Strategy. Last night around midnight I finished a particularly thorny section on listening, monitoring, analytics and calculating the ROI of your social media activities. I think I’m feeling a bit punchy, because here’s a [...]

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Five key lessons of the Old Spice campaign for enterprise social media marketers

07.17.2010

Last night The Mrs looked over my shoulder at Tweetdeck and said, “Everybody’s talking about Old Spice.” It’s the hottest topic in social media, marketing and advertising right now. Built on the success of the video embedded above, which now has more than 13 million views on YouTube, the integrated social media campaign features shirtless [...]

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Social media advice from the Dalai Lama

07.14.2010

Posted via email from David B. Thomas

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Are you thanking your customers, or exploiting them?

07.13.2010

When a telemarketer calls from a company I do business with, I’m more likely to listen to at least the start of their pitch, because I already have a relationship with them and maybe they’re calling with something relevant or important. Companies know that and take advantage of it. A lot of those calls start [...]

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Promoting your local business through blogs, Facebook, Twitter, Flickr and YouTube

07.12.2010

In my last post I mentioned I had sent a friend a long email in answer to her questions about using social media to promote her orthodontia practice. I talked about the difference between spamming your friends and promoting your business. In the second part of the email, I gave her some specific tips for [...]

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The difference between spamming friends and promoting your business

07.11.2010

I’ve had an interesting back-and-forth via Facebook email with an old friend who is starting an orthodontia practice. I had complained in my Facebook status about my friends (some of whom, in the peculiar world of Facebook, I don’t actually know) who only seem to use Facebook to promote their band or their book or [...]

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When does “TGIF” sound like “I hate my job”?

07.02.2010

It’s the Friday before the July 4th weekend. I’ve taken a week’s vacation to work on my book (a task from which I am now procrastinating by writing a blog post), so I’ve been acutely aware of how quickly this week has passed. It reminds me once again that the perception of time’s passage is [...]

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A post for Social Media Day

06.30.2010

Somehow I missed that Mashable had declared June 30 Social Media Day until yesterday. People are celebrating with meetups. I’m celebrating by sitting in a coffee shop working on my enterprise social media book and being distracted by Twitter and Facebook. Seems appropriate. (Writing blog posts is another of my favorite ways to distract myself from [...]

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